Traci Keen leads with visionary expertise in transforming the fertility and specialty healthcare landscape. With a unique blend of analytical prowess and emotional intelligence, Traci drives innovation and strategic growth, focusing on democratizing access to high-quality care. She spearheads initiatives to streamline patient and provider experiences, enhance our product and partnerships, and expand impact.

Traci's leadership is characterized by her commitment to building bridges, fostering collaboration, and creating solutions that address critical industry challenges. Her approach emphasizes resilience, creativity, and systemic solutions, ensuring she remains at the forefront of the healthcare revolution.

With a background in financial management and a passion for operationally efficient and future-oriented solutions, Traci excels in navigating complex challenges and guiding her team toward a better, more inclusive future for healthcare.